Web Design Works » Web Design Portfolio http://www.webdesignworks.com Just another WordPress weblog Thu, 26 Apr 2012 02:56:37 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Booking Button http://www.thebookingbutton.com/ http://www.thebookingbutton.com/#comments Fri, 30 Sep 2011 11:33:25 +0000 admin_webdwo http://www.webdesignworks.com/?p=318 0 Eze Store http://www.ezestore.com.au/ http://www.ezestore.com.au/#comments Thu, 29 Sep 2011 11:44:56 +0000 admin_webdwo http://www.webdesignworks.com/?p=355 0 National Convention Centre Canberra http://www.nccc.com.au/ http://www.nccc.com.au/#comments Mon, 26 Sep 2011 11:44:22 +0000 admin_webdwo http://www.webdesignworks.com/?p=352 0 Crowne Plaza http://www.crowneplazaterrigal.com.au/ http://www.crowneplazaterrigal.com.au/#comments Sat, 24 Sep 2011 11:32:37 +0000 admin_webdwo http://www.webdesignworks.com/?p=315 0 Highlander Plumbing http://www.highlanderplumbing.com.au/ http://www.highlanderplumbing.com.au/#comments Thu, 22 Sep 2011 11:39:41 +0000 admin_webdwo http://www.webdesignworks.com/?p=334 0 Westprecinct http://www.westprecinct.com/ http://www.westprecinct.com/#comments Tue, 20 Sep 2011 11:37:28 +0000 admin_webdwo http://www.webdesignworks.com/?p=325 0 SiteMinder | Global http://www.siteminder.com/ http://www.siteminder.com/#comments Sun, 18 Sep 2011 05:00:19 +0000 admin http://www.webdesignworks.com/?p=97 Internet Marketing & SEO Strategy | Case Study
Client:SiteMinder – Global URL:www.siteminder.com
SegmentOnline Software As A Service Status:Ongoing Search Engine Optimisation Program

Project Overview

Siteminder is an industry leader in the provision of Channel Management “Software As A Service” and Online Hotel Reservation Systems with over 3,000 users spread across the globe.

As their global footprint was expanding, Siteminder was seeking the best practice internet marketing, SEO and web development strategy that would enable them to dominate their competitors at a country, regional and global level.

The team at iiWorks completed a detailed analysis of Siteminder’s competitor set at each geographical level as well as an analysis of best practice internet marketing strategies for international Software As A Service providers from other industries. The resulting recommendations are being progressively rolled out in Europe and Asia with further global expansion scheduled.

Project Results

Page 1 results on Google for… Highlights…
  • channel manager
  • online booking software
  • online booking systems
  • property management system integration
  • channel management software
  • online channel manager
  • hotel reservations software
  • accommodation booking engine
  • hotel web booking engine
  • online reservations solutions
 Visits

  • Over 65,000 visits per month

Page views

  • 4.3 page views per visit

Conversion

  • 6.4% conversion of business leads

Global visibility

  • Expanding to UK, Europe & Singapore
And appearing on Page 1 for over 50 more high demand keyword phrases
]]> 0 Hotel Lindrum http://www.hotellindrum.com.au http://www.hotellindrum.com.au#comments Fri, 16 Sep 2011 11:42:18 +0000 admin_webdwo http://www.webdesignworks.com/?p=343 0 Eddy Dona http://www.drdonaplasticsurgery.com.au/ http://www.drdonaplasticsurgery.com.au/#comments Tue, 30 Aug 2011 11:43:44 +0000 admin_webdwo http://www.webdesignworks.com/?p=349 0 Edwards Aviation http://www.air-charter-australia.com/ http://www.air-charter-australia.com/#comments Tue, 30 Aug 2011 11:42:58 +0000 admin_webdwo http://www.webdesignworks.com/?p=346 0 Sitar http://www.sitar.com.au/ http://www.sitar.com.au/#comments Tue, 30 Aug 2011 11:42:37 +0000 admin_webdwo http://www.webdesignworks.com/?p=433 0 Owen Hodge Lawyers http://www.owenhodge.com.au/ http://www.owenhodge.com.au/#comments Tue, 30 Aug 2011 11:41:42 +0000 admin_webdwo http://www.webdesignworks.com/?p=340 0 US Hotels Group http://www.ushotelsgroup.com/ http://www.ushotelsgroup.com/#comments Tue, 30 Aug 2011 11:38:49 +0000 admin_webdwo http://www.webdesignworks.com/?p=331 0 Cosmos Clinic http://www.cosmosclinic.com.au/ http://www.cosmosclinic.com.au/#comments Tue, 30 Aug 2011 11:38:17 +0000 admin_webdwo http://www.webdesignworks.com/?p=328 0 The Sebel Cairns http://www.sebelcairns.com.au/ http://www.sebelcairns.com.au/#comments Tue, 30 Aug 2011 11:36:34 +0000 admin_webdwo http://www.webdesignworks.com/?p=322 0 Sebel Pier One | Australia http://www.sebelpierone.com.au/ http://www.sebelpierone.com.au/#comments Tue, 26 Jul 2011 04:58:58 +0000 admin http://www.webdesignworks.com/?p=87 Hotel Web Design & Hotel SEO | Case Study
Client:The Sebel Pier One – Sydney, Australia URL:www.sebelpierone.com.au
SegmentTravel Hotels & Lifestyle Status:Ongoing SEO Program

Project Overview

The Sebel Pier One Sydney is a 4.5 star premium hotel located on the absolute waterfront of Sydney Harbour – 165 rooms and extensive conference and event facilities.

The key design challenge for our Web Design Works team was to position this waterfront hotel to reach both the weekend leisure market as well as mid-week corporate accommodation and business meetings segments. Subtle use of key images and a deliberately “monotone” design framework allows the high quality photography to almost reach out of each page to grab, engage and compel web visitors to book.

In recognition of the dominance Search Engines have when it come to hotel choices, our SEO Works Business Unit provides The Sebel Pier One with an active ongoing SEO program focusing on accommodation, conference and meetings, restaurant and wedding related keywords.

Project Results

Page 1 results on Google for… Highlights…
  • hotel Sydney
  • hotels Sydney
  • accommodation Sydney
  • luxury hotel Sydney
  • Sydney hotel deals
  • Sydney hotel packages
  • waterfront Sydney hotel
  • meeting rooms Sydney
  • conference venues Sydney
  • wedding reception venues Sydney
 Visits

  • Over 35,000 visits per month

Page views

  • 5.1 page views per visit

Conversion

  • 22.4% of visitors click to book online

Conferences & Events

  • Over 100 Conference and Event Requests For Proposals per month
And appearing on Page 1 for over 200 more high demand keyword phrases
“From the first month of going live with our new site our web results have continued to grow impressively and now we have consolidated our online presence. This year we had our best conference and event revenues ever.”
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