Online Florist – Case Study

The Flower Factory is one of Australia’s leading online flower retailers offering same-day flower delivery across the country. Discover how we helped them design, develop and launch a new e-commerce website combing a compelling web design with SEO-friendly design techniques and best practice online conversion strategies.

Client: The Flower Factory
Website: www.florist.com.au
Type: E-Commerce
Industry: Online Flower Delivery
Reach: Australia
Services:
  • Web Consultancy
  • Web Design
  • Web Development
  • Search Engine Optimisation
Project Overview: For over 7 years the Flower Factory website had provided the business with strong revenues and high conversion rates.

However, the impact of search engines on the florist market segment along with changes in technology and online customer expectations meant it was time for a website upgrade.

The website redesign and development would focus on:

  • Improving the visibility of the Flower Factory product range, services, brand and value proposition
  • Improving the overall shopping experience, including the ability to purchase multiple items and easily add extras to an order as well as optimising the checkout process to increase online conversions
  • The addition of “front end” and “back office” functionality to improve the user experience of customers and the Flower Factory team when operating and updating the site
Design Features:
  • Highly Customised Magento E-Commerce Platform &
    Content Management System (CMS)
  • Customised Product Catalogue
  • Ability to Create Products with Multiple Attributes
  • Ability to Order Multiple Flower Arrangements
  • Ability to Add Multiple Extras to Order
  • On-Page Order Builder Module
  • Recently Viewed Products Module
  • Single-Page Checkout
  • Automated Customer Invoicing by Email
  • Automated Work Order Generation


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What a difference! Not just in terms of design but also in the quality and volume of new business enquiries. You guys know your stuff all right.

Edward T, Sydney, Australia
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