Engineering Firm – Case Study

Furmanite is a global engineering firm specialising in comprehensive on-site and on-line plant and pipeline maintenance. Headquartered in Dallas, Texas the firm employs over 1,700+ personnel across 80 countries making it the world’s largest specialty technical services firms.

Discover how we helped them design, develop and launch a new lead generation website combing a compelling web design with SEO-friendly design techniques and best practice online conversion strategies.

Client: Furmanite (NYSE: FRM)
Website: www.furmanite.com.au
Type: Lead Generation
Industry: Engineering Services
Reach: Global
Services:
  • Web Consultancy
  • Web Design
  • Web Development
  • Search Engine Optimisation
Project Overview: Recognising the increasing importance of the internet in generating new business opportunities, leads and revenues, Furmanite approached Web Design Works to define, develop and implement a ‘best practice’ web marketing solution. In particular, the website strategy needed to:

  • Deliver a consistent global message
  • Provide opportunity for local input and differentiation
  • Allow Furmanite to compete effectively against country / regional competitors; and
  • Maximise search engine visibility

The solution proposed redesigning and rebuilding the Furmanite “corporate” website, to be located and hosted in the USA, as well as the roll out of up to 10 geographic microsites with a single “look and feel” to target local search traffic.
Design Features:
  • Highly Customised WordPress Content Management
    System     (CMS)
  • Multi-Level Maxi Drop Down Menus
  • Interactive “Featured” and “Updates” Sliders
  • Interactive Global Locations Map
  • Interactive Company Timeline
  • Product Search Module
  • Pop-Up Image, Video & Download Galleries
  • Pop-Up Enquiry Forms
  • Investor Centre Integration with Thompson Reuters


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Finally, a web design company that really took the time to get to know our business. We couldn’t be happier with the results…

Mark S, Massachusetts, USA
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